What We Do

Simply, we help people get financing. Our clients utilize our intuitive lending platform to instantly offer affordable loans and consumer friendly payment loans to their customers, so they get the service, treatment or product they want and need.

Why Choice?

up to 100% approval

simple single application

one-stop platform

quick pre-qualification

instant loan options

affordable payments

exceptional customer experience

ready to sign financing offers

Who We Are

Choice Payment Services (Choice) is a FinTech consumer financing company that provides instant financing solutions for almost all consumers and stability for our clients via our intuitive FaaS lending platform.

Our Mission is Simple

To create awesome customer experiences and be your first choice in consumer finance solutions.

Our Values are Everything


Nancy Coy

Chief Executive Officer

Nancy has over 30 years’ experience in the healthcare industry with an emphasis in patient and provider finance programs. She was the Founder of the nation’s leading in-house patient financing program, Healthcare Finance Direct (HFD). Ms. Coy serves as a consultant to enterprise providers for enhanced revenue management, marketing and business development. She has served as Director of Physician Relations and Admissions for two subacute hospitals. Nancy oversaw operations for a hospital based physical and occupational program that was close to closure due to financial reasons and took the company from a negative cash flow to positive in less than a year.

Kris Osborn

President and Chief Operating Officer

 Kris has over 32 years in the Financial Services industry. She served as the Silicon Valley Regional Manager for CitiMortgage (Division of CitiBank) and Portfolio Manager of $1.5 billion for Wells Fargo Business Banking. Ms. Osborn has held a CEO position focused on Business Incubation to assist 67 startups with operations, HR, financing and management training.

Greg Aube

General Counsel and Chief Compliance Officer

 Greg has over 30 years of experience in the consumer credit industry. He was the Co-Founder, and President of CarePayment. Mr. Aube was the CEO of the credit division for Eddie Bauer, Spiegel, Crate & Barrel with $4MM retail credit accounts. He served as Director of Patient Finance for BLIS, Inc. Mr. Aube serves as a consultant to fintech patient finance companies and various startups.

Byron Baldwin

Chief Technology Officer

Byron has over 26 years of experience in the Financial Services and Software Development industries. Mr. Baldwin was the Co-Founder, COO ADS Response Corp, which was acquired by TransUnion LLC. He later served as the VP of Operations & Technology Healthcare vertical, TransUnion LLC. He is the Co-Inventor – Health Care Financing Method Patent #US7333937B2 – Issued February 19, 2008.

Peter Meyers

Chief Strategy Officer

Pete has over 25 years of experience in executive leadership, strategy and management consulting across world-class corporate and entrepreneurial entities. He has held executive positions within the technology, mobility, automotive, and consulting space with Kragie Newell, Federal-Mogul, Bestop, SIRVA Relocation, GO, Synergy Global Housing and RedFoxLab. Mr. Meyers is known to be a highly collaborative strategist proven in leading organizational transformations, enterprise-wide strategic planning, technology, operations, supply chain, mergers & acquisitions, and everything sales and marketing.

Contact Us!



2471 W. Horizon Ridge Pkwy #110
Henderson, NV 89052